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MINISO is an innovative  lifestyle and design-led product retailer, offering high quality household goods, cosmetics and food at affordable prices. Founded by CEO Ye Guofu, MINISO has opened more than 4,200 stores in over 80 countries and regions since 2013, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico.

Sticking to the life philosophy of “simplicity, nature and good quality” and the brand proposition of “returning to nature”, MINISO focuses on life supplies with aesthetic beauty. With the core values of excellent product design, value for money and comfortable shopping experience, MINISO gains popularity among consumers, which sets the personalized consumer trend in the household market.

MINISO advocates the philosophy of quality life and in the brand spirit of “respecting consumers”, dedicates itself to providing customers with products of “high quality, competitive price and creativity”. MINISO earns love from the major consumers aged from 18 to 35 due to its simple and quality features and keeping pace with consumption trend.